Blog
This summer was do, or die, for us. Our launch campaign was supposed to be a big hit, something that would comfortably get us to our goals. Unfortunately, it wasnβt a smooth ride. Our investors were interested in hard numbers and we had to dig deep to get them.
In 1993, advertising changed the American lifestyle with the famous βGot Milkβ campaign. Forget milk. Forget the 90's. At SENS, we are trying to set a new trend - EATING CRICKETS!
A month has passed since we started selling and we have a lot to share with you! We were selected among top 30 startups for the Chivas Venture world finals. Now itβs up to the public to decide who gets more funding. Every vote translates to money for our cause, so this is important! You can read how to support us further down in this article. We are also putting the finishing touches on our main creative campaign. Itβs going live this month and it makes insect eating look cool. Itβs going to be big!
The future of our food system is uncertain. The population keeps growing and we are already struggling to feed everyone. We are inefficient; roughly one third of the food produced in the world every year is wasted. We are not sustainable; we are depleting our resources faster than they can recover. Climate change could make half the worldβs current farmland unsuitable.Β Our current food supplyΒ does not meet the demands of a healthy diet. A lot has to change if we are to feed everyone, stay healthy, and be ethical while doing it. Thatβs why we present Diet 2.0, our vision for the future of food.
Finally, our plans have becomeΒ reality, a tasty and nutritious reality of energy and protein bars. The first ever batch of SENS bars has been produced and transported to the logistics centre. First things first, we are shipping rewards to our backers from the Kickstarter crowd funding campaign. Trust us when we say theyβve waited long enough. Now itβs your turn to give our bars a try.
Imagine you are a start-uper, you have so much work, you donβt know where to start, and someone tells you to go abroad for a week. Are you kidding? Impossible. But what if they add, you will go to San Francisco, the mecca of start-ups, to learn from the best. Hell yeah! When is the flight?